Social Media Marketing
Helping you choose the right social media service to broadcast your message to the right customer
Social Media Strategy
Social Media Marketing has become a buzzword in the last few years due to its rise in popularity. Explosive growth has been seen not just in usage but engagement as well. Social media has grown beyond Facebook and Twitter. New additions seem to happen every month. Instagram and Snapchat are on the rise. However they don’t quite see Facebook numbers yet. But their usage and their demographic is something small businesses should pay attention to. Using social media for business can appear to be simple. But each platform has its particular usage.
Failing to identify these can drown out your message. The broad goal for each social media campaign is for your message saw and heard by your customers. The social media strategy differs based on what service they are using. A proper social media marketing approach can:
- Reduce social media advertising spending
- Create specific and effective messages for each customer segment
- Increase company and brand exposure
Facebook Users Who Login 5+ Times Daily
Daily Active Users on Snapchat & Instagram
Average Social Media Daily Usage (in hrs)
Social Media Increase Usage of 50 - 65+ Demographic Last 3 Years
How our social media team can help
We help find & secure the appropriate usernames & profiles across the social media channels. Your brand is important. We are always on hand to help to turn potential customer problems into praise. We monitor mentions across the web and all platforms to see what customers are saying about their experience. With this information, you are better able to make market corrections proactively.
Social Media Advertising
It is easy to get carried away with Social Media advertising. With smart research and customer segmentation, we can help craft intelligent PPC campaigns. This allows you to target the right customer on the right platform. We create clear advertising goals that don’t cross into your brand page and posting. We work under all advertising policies by each respective social media channel.
We’ll help develop a social strategy with you based on your end goals. Social Media Audits and competitor analysis will help you meet these goals. Whether we help create your social media presence from scratch or following up on your previous marketing teams efforts. We’ll teach you how to take advantage of the social web and drive visitors to your site successfully.
Reporting & Analytics
Data has become more critical than ever in today’s online marketing world. Luckily each social media platform comes with built-in comprehensive data and analytics tools. These allow us to gauge the effectiveness of posts, messages and advertising. It also will give you a bigger picture of the various types of customers you have. Monthly reporting allows for quick changes and tactics to be implemented.
Viral Marketing Campaigns
Most people think that viral marketing happens by chance or by luck. There is truth to that to an extent. But with research and following trends, it is possible to be on the cutting edge in your industry. Whether that is using different technology or relating to current pop culture, these campaigns can be massive. We use tools like BuzzSumo and Google Trends to follow the conversation online.
Let's Work Together!
Social Media Marketing FAQ
What are you going to post?
What kind of reports will I receive?
Which social media platforms are right for me?
Can you train my employees to run our company's social media?
- Training sessions
- Monitoring of your employees posts
- Answering questions and helping troubleshoot