Prom Affair

E-Commerce Store Management / SEO

Prom Affair WooCommerce Product Entry

WooCommerce Online Store Management for Prom Affair

Prom Affair is a local Prom Dress business in Edmonton Alberta offering the largest selection of formal gowns from size 00 to 30 for all special occasions. The project was to enable online access to clients that cannot make the trip into Edmonton for a fitting and to gain greater market share to business in Canada and abroad.

Project summary

To create an online store and constantly manage orders and product inventory. Using the same site structure and theme with minor alterations to allow for quality of life usage for customers and rank for product searches in Google.

The Strategy

Assess previous analytics data to observe behaviours of existing clients. This allows to properly structure the site to allow easy navigation and search for the right product a customer is looking for. Display the designers whole catalog, allowing customers to be directed to the website if the specific dress or colour was not currently held in stock at the store. Create a reliable and safe payment platform so customers can feel secure with their online purchase.

  • WooCommerce used instead of Shopify [not having to rebuild website].
  • Paypal payment integration.
  • Canada Post shipping plugin integration to auto calculate shipping costs.
  • Ability to create an account and save “wish lists”.
  • Optimize photos to retain high quality and provide low server load.

Proven Results

With achieving sales from North West Territories and even Finland, the online store was launched near the end of the Prom “rush season”. In-store clients were happy with being able to search for a specific colour or style all in one place without having to jump from website to website. With 2018 Prom season gearing up for later this year, we are prepared for a bigger and more profitable season to come.

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